Hasbro is Bringing Back Plastic Windows in 2024
In 2019, Hasbro announced its plans to transition to plastic-free packaging for its figures. Now, less than a year since that transition went into effect, Hasbro has announced that plastic packaging will be returning.
“We wanted to share an update on packaging for Hasbro’s 6-inch-scale figures. Based on your feedback, we will be re-introducing windows and blisters to our 6-inch fan figures beginning later this year, into 2024 for select products across our portfolio of brands, including, G.I. Joe Classified, Power Rangers Lightning Collection, Star Wars Black Series and Marvel Legends. This will eventually expand to all new 6-inch figure releases.
The new windows and blisters will be made from bio PET or recycled PET helping us achieve our priority of meeting our fans’ expectations for extraordinary packaging and superior design while still developing packaging that minimizes waste and the use of virgin plastic.
Thank you again for being one of our biggest fans and for your continued support of Hasbro.“
While the idea of environmentally friendly(ish) packaging can be commended, the switch ultimately made life hell for both collectors and retailers. For MOC collectors, not having the figure visible was a dealbreaker. But the most likely reason for the rollback was from complaints by retailers such as Target and Amazon. Not only were fewer of these figures being sold but with collectors unable to inspect figures for defects or missing accessories before purchasing, the number of returns has increased dramatically.
